Ikea is the shit. I love how every item has a seemingly arbitrary (ah, but not so, says Wikipedia) Swedish name that makes no sense to me, but still somehow sounds cute. I like that you have idiot-proof arrows on the floor that make your customers go in inefficient circles around your showroom. Even though I normally don't enjoy being condescended to, I will make an exception for you, Ikea, because you let me buy oven mitts for 99 cents and faux wooden bookcases for $20. I like how I come in to buy, like, a chest of drawers and come out with another couple dozen things after following the arrows through the marketplace. Okay, so some may say you just mass produce the same crappy modernist housewares (I can't count the number of college students who had the Not lamp and Hake block of knives which could barely cut a tomato). But I don't care, because even I can put together an $20 Flarke bookcase with my own two hands and an Allen wrench. And hey, you're even environmentally friendly! Plus, your 50 cent hot dogs are strangely irresistible.
Edited to add that this commercial still makes me laugh:
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